CREATIVE DESIGN

Beautifully crafted creative bringing impact to your brand

I help your business to connect with customers and bring your brand to life

Creativity is central to everything I do this is coupled with a clear focus on brand strategy to meet your commercial objectives.

LOGO DESIGN

When creating an overall brand identity or crafting individual icons for a web UI, logo design is a cornerstone of the design process. A thorough understanding of a brand can truly inform the direction of all logos and associated graphic elements.

VIDEO & MOTION GRAPHICS

Videos deliver information and also help connect your brand with your target audience. Video marketing engages your audience and triggers emotions that are hugely valuable to build long relationships.

Videos are short, easily-digestible and entertaining and can not only help find new customers and increase sales but also improve overall consumer satisfaction.

Studies show that 94% of marketers agree that videos have helped increase user understanding of their product or service and increased overall conversion.

EXPLAINER ANIMATIONS

In short an explainer animation is a short video of between 1 and 2 minutes, that explains a business concept in a clear, informative, and engaging manner. Animation is a common format for Explainers because the visuals capture audience attention quickly and can easily communicate how a product or service can benefit the target consumer.

Why are they effective?

  • Videos work better than text
  • Videos are easily shared
  • Explainer videos get to the point quickly
  • Explainer videos make it easy to describe how a product or service works
  • Video improves conversion rates
  • Explainer videos are cost-effective
  • Explainer videos help you stand out from competition
  • They improve search engine rankings
  • Explainer videos are great for mobile marketing

BROCHURE DESIGN

Whether in print or digital formats a well designed brochure is extremely useful to extend your customers’ knowledge about your business and make them familiar with your products and services. They provide a highly engaging tool in catching the attention of your target audience and can work very effectively alongside your web site and other marketing collateral.

I can manage all the design, artwork and printing or create an interactive brochure for distribution via digital channels.

ADVERTISING

There are of course many different forms of advertising and as part of your overall brand promotion I can help you with a selection.

  • Display advertising – Targeted ads for Instagram, LinkedIn, Google etc. & Mobile Instant Experiences for Facebook
  • Printed media and direct mail advertising.
  • Outdoor advertising – Out of Home advertising for 6 sheet, 48 sheet and vehicle.

ILLUSTRATION

Illustration brings huge added value to your projects, whether in print, digital or motion.

Where possible and where it is most effective I will bring illustration into my client projects. An original
illustration style or unique characterisation can greatly enhance brand storytelling and provide an engaging anchor for potential and existing customers alike.

Depending upon the project Illustrations can help
determine the personality of the design and can convey themes or emotions present in the text, or brand as a whole. They can bridge cultural gaps, enhance engagement and ignite the imagination.

Illustration can also be more flexible than photography especially when specific scenarios or narratives need to be communicated but are not possible to capture in a photograph.

INFOGRAPHICS

Studies have shown that viewers of all media whether print-based, video or on-line are more engaged by images than just text. Infographics are full of visuals which can better communicate your key messages. Infographics collate information which could have otherwise been overlooked and translate it into something visually appealing, drawing viewers in and generating potential clients for your business.

Another key strength is that visuals improve knowledge retention so an infographic can really help your viewers remember you and information about your business.

EXHIBITION GRAPHICS

Exhibiting at industry events is an excellent way to raise your brand value and generate awareness. Understanding the importance of participating in an exhibition will enable you to boost your advertising and promotion opportunities.

Whether you’re in need of a quick pull up banner for a small seminar, pop-up display stand for a trade show or full bespoke stand for an industry expo I can help you with your design and build.

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