DIGITAL

Defining your brand values and keeping a sharp focus on your audience across all digital channels

Reach your customers with a digital first approach

People spend up to 10 hours each day interfacing with a digital device of some kind, whether buying online, banking, catching up with friends and family or streaming video we’re always connected. Your brand needs to look, sound and feel the best it can to make your business effective.

WEB DESIGN & DEVELOPMENT

The Simple Steps of the Web Design Process:

1. Setting goals and objectives.

Before we start the design process it is crucial to identify and establish the purpose and objectives of your web site

2. Scope out the requirements

Once the objectives of the site are known we can plan the structure, pages and key features that need to be included in order to meet these objectives.

3. Wireframe & sitemap

When the project is fully scoped we can define the details and plan out the specific site framework; how it will connect and relate and how your visitors will navigate and experience it.

4. Creative design

Using the overall brand toolkit as the primary driver, create the front end design and all associated image assets including photography, illustration, icons, typography, colour palette.

5. Content creation

Content is king when it comes to engaging visitors and potential customers. Whether that is high quality product imagery and information, useful data or engaging video. Also crucially, good content performs best for SEO.

6. Web build & SEO

I work with the best WordPress developers and SEO specialists and we will build the website on the popular WordPress platform using a standard CMS editor. The website layout and structure will be content lead, mobile ready and fully responsive.

7. Testing

We will thoroughly test every page to make sure all links are working and that the website loads properly on all devices and browsers.

8. Launch

When everything is fully tested and you’re completely happy with the site we will send it out into the wild.

ONLINE DISPLAY ADVERTISING

Display advertising is one of the best ways to raise awareness of your brand, product or service. Display ads also allow you to monitor and track your campaigns to reduce costs while
increasing performance.

There are several different types of display advertising and all can be effective if used in the right way. Some examples:

Traditional display ads
Primarily image-based and in square, landscape and skyscraper formats they will usually be positioned on websites, with a call to action

Responsive display ads
These ads use multiple text descriptions and images that the platform uses to place, size, and orient in various combinations. The platform determines the best-performing format for the target audience.

Social ads
You will see these on social networks such as Facebook and LinkedIn. They combine text and images with a call to action.

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