Developing new tobacco products for the future

Imperial Brands

As the world’s fourth largest tobacco products company Imperial Brands has over thirty thousand employees and operates in 160 countries.

An organisation of this scale requires a considerable amount of B2B & B2C material and a prolific volume of employee engagement collateral in printed, digital and video formats.

Working with Imperial Brands direct and with 3rd party agencies I have scoped and designed brochures, explainer videos, digital toolkits, exhibition stands and presentation decks.


Brand identity
Employee engagement collateral
Explainer videos

20 page brochure detailing the science behind the development of ‘next generation products’ undertaken by the IB Science division of Imperial Brands.

Recruitment collateral to encourage applicants to fill field sales roles within Imperial Brands.

An interactive presentation deck to assist the Imperial Brands team in both understanding and communicating the complicated world of EU Tobacco legislation.

Imperial Brands run multiple promotions at outdoor events and festivals. I designed the identity for the team involved in creating and implementing the experiential events and activations.

Communicating and disseminating data to a workforce or customer base in an engaging and impactful way is often best achieved using infographics. Clear icons and illustrations help to break up the data and deliver in easily understood chunks.

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