Rebranding the traditional and the modern

Lincolnshire CC

How to sum up a county that offers so much to its residents and its many tourists?

With so much on offer to residents and visitors alike I decided on an illustrative approach for the identity. Being more playful and accessible, illustration appealed to the many stakeholders invested in the county and those directly involved with the local authority. The illustration allowed me to show many of the features whether urban, rural or cultural to best represent the diversity of Lincolnshire.


Brand Identity

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